My Work

Client Background

Modern Huntsman is a forward-thinking publication focused on redefining the narrative around hunting and conservation. The client was looking to enhance its email marketing strategy to boost overall engagement. They recognized the potential of email marketing to re-engage their audience and turned to my expertise to build a re-engagement series from the ground up.

Client Challenges

Modern Huntsman faced challenges related to declining email engagement metrics, including open rates, click-through rates, and overall subscriber interaction. The existing email campaigns were not effectively resonating with the audience, resulting in decreased interest and participation.

Objectives

1. Increase open rates and click-through rates for email campaigns.
2. Re-engage dormant subscribers and encourage active participation.
3. Strengthen the connection between Modern Huntsman and its audience.

My Approach

• Audience Segmentation: Conducted a thorough analysis of the subscriber list to identify different segments based on engagement history, subscription level, preferences, and interactions with past campaigns.
  

• Re-Engagement Strategy Development: Crafted a comprehensive re-engagement strategy, outlining a series of personalized and targeted email campaigns. Each campaign focused on specific content themes and messages designed to reignite interest and resonate with the diverse audience segments.
  

• Content Optimization: Collaborated with the content team to create compelling and relevant content that aligned with Modern Huntsman's brand identity. Ensured that the content was not only informative but also emotionally resonant, establishing a deeper connection with the audience.

• Personalization and Dynamic Content: Implemented personalized elements within emails, such as dynamic content blocks showcasing relevant articles, exclusive offers, and personalized recommendations based on subscriber preferences. This personalized touch aimed to make each email feel tailored to the individual subscriber.

• Automation Implementation: Set up marketing automation workflows to trigger re-engagement emails based on subscriber behavior and engagement patterns. This ensured timely and targeted communication without manual intervention.

Results

• Increased Open Rates: Over the course of the re-engagement series, open rates saw a significant increase, surpassing Modern Huntsman's previous benchmarks.

• Improved Click-Through Rates: The implementation of personalized and dynamic content contributed to a notable improvement in click-through rates, indicating a higher level of subscriber engagement.

• Subscriber Reactivation: The re-engagement series successfully reactivated a substantial portion of dormant subscribers, bringing them back into the active engagement fold.

• Enhanced Overall Engagement: The  effect of the re-engagement series resulted in a boost in overall engagement metrics, including increased website visits, social media interactions, and participation in community initiatives.

Conclusion 

By strategically developing and implementing a personalized re-engagement series, I successfully revived Modern Huntsman's email marketing strategy. The improved engagement metrics not only reconnected the brand with its existing audience but also laid the foundation for sustained growth and strengthened relationships within the community. 

The success of this re-engagement initiative underscores my expertise in crafting impactful email marketing strategies that align with a brand's vision and resonate with its audience.