My Work

In the dynamic world of email marketing, I've had the privilege of spearheading transformative campaigns that truly connect with audiences. Through my collaboration with Coursera, a global leader in online education, and our esteemed partner Google, I've played a pivotal role in shaping impactful B2C email experiences that not only drive engagement but also inspire learners to pursue their passions.

Driving Growth and Personalization

Over the past year, I've been dedicated to enhancing email outreach, resulting in an impressive 200% increase in email production. This growth underscores my commitment to pushing boundaries and achieving outstanding results.

A Journey of Personalization

Let me take you behind the scenes of one of my most exhilarating experiences. I led the charge for the highly anticipated cybersecurity certificate launch in collaboration with Google. In just two weeks leading up to the launch, we transformed our approach from standard B2C emails to a meticulously segmented, personalized strategy.

Crafting Tailored Experiences

Embracing the power of personalization, we expanded the cybersecurity certificate campaign from a generic 2 emails to an astonishing 18, each email tailored to specific audiences :

1. IT learners
2. Computer science and data science enthusiasts
3. Coursera Plus subscribers
4. Global learners
5. Default audience
   

This approach, though initially challenging, proved to be a game-changer, fostering deep connections and driving engagement.

Impact and Success

Our launch reverberated across the e-learning landscape, capturing the attention of millions worldwide. The campaign not only launched seamlessly but also marked Coursera's second-largest revenue-generating launch in history.

This achievement is a defining moment in my email marketing journey, reflecting strategic thinking, meticulous planning, and unwavering dedication.

As I reflect on reshaping education through email marketing, I'm reminded of its transformative power – a channel that fuels inspiration, empowerment, and change. Through personalized storytelling and steadfast commitment, I've helped redefine global engagement.